In today’s fast-paced digital world, connecting with your audience on a personal level is a powerful way to establish trust and loyalty for your brand. One effective tool for achieving this is through personal videos. These videos go beyond the polished corporate image, allowing you to showcase the human side of your brand. In this […]
Making a true connection with your audience is crucial in the fast-paced world of marketing. Personalised videos stand out among these techniques as a result of the growth of personalised content, which has fundamentally changed how businesses interact with their clients. These videos encourage involvement in addition to grabbing viewers’ attention. Let’s explore the realm […]
The future of digital marketing? So, in the previous blog post, we discussed the effectiveness of personalised marketing and how it affects the experience felt by the consumer. Research, surveys and customer feedback has given positive reinforcement to the implementation of the marketing strategy. However, we made a BOLD claim in our last blog post […]
Personalised marketing is also known as one-to-one marketing is, as the name suggests, a completely customised form of marketing. Personalisation, specifically that of Personal Marketing harnesses the power of data captured from individual consumers and their buying behaviour. Your content is used to craft unique marketing experiences for targeted consumers, using data collected about them. […]
