The future of digital marketing?
So, in the previous blog post, we discussed the effectiveness of personalised marketing and how it affects the experience felt by the consumer. Research, surveys and customer feedback has given positive reinforcement to the implementation of the marketing strategy. However, we made a BOLD claim in our last blog post about the future of digital marketing!
Let Zilo help your business
The hot topic is Personalised Video Marketing! Now, before we go on about how it can change your business and how it has proven to help others, let us get a better understanding of what this marketing is. Personalised emails have become the norm of marketing now and do not have the same effect that it used to have, that’s because everyone is doing it!
So, we want to take this up a notch. We say that every consumer should get a video with not just their name on it, but a video tailored to their needs and wants! We want to offer them what they need when they need it. This is starting to sound like a tedious process especially when there are thousands or hundreds of thousands of consumers to anticipate each day …… That is where Zilo Personalisation steps in! we can do all these Personalised videos to all your clients using our Personalisation Technology.
Personalisation requires the collection of data; the more data collected the more personalised the marketing. The power of video allows a brand, company, organization to speak to their clients on a one-to-one basis. Identifying their needs using the data captured on previous buying behaviour. When we think about it, if anyone of us got a video from any of our service providers that greets us by name, offers us good deals on the interests that we have and gives us good value for money, we would be impressed, I certainly would be!
How to stand out of the crowd
The current pace of life in this century has every one of us constantly busy, so we need what we need when we need it. Personalised Video marketing allows you and your business to market the right product or service to the right consumers at the right time, those are the fundamentals of business, right? Having the right product at the right time being available to the right target market.
Automated Personalised Videos go out to thousands and they all seem like they were made personally!
Benefits of Personalised Videos
Living in a world where consumers are slammed with thousands of marketing messages all day means marketers have a difficult time standing out. This makes it almost impossible to try and keep audiences engaged and build relationships. However, by treating each prospect or client as an individual, it is possible to connect:
Personalised video service offers include:
- Increased email open rates
- Breaks through the noise of other marketing
- Increased click-through rates
- Higher engagement
- Builds relationships
- Higher brand recall
- Creates brand loyalty
- Higher rate of satisfied customers.
“People do not buy goods & services. They buy relations, stories and magic.”Seth Godin
So why are personalised videos so successful?
People do business with people. Not entities and robotic voices. Personalised videos provide that personal touch, an expression, body language or a simple voice over which makes the message harder to ignore. By our very nature, human beings are social creatures. Seeing another friendly face amongst the sea of text in your inbox is like a shot of dopamine to the brain!
Personalised videos enhance your message by making it clearer and more persuasive. Providing the simple yet essential nuances of communication that are only available in face to face conversations. I’ve personally always said: “Get me in a room with the person and I could sell them ice in winter.”
The brain is wired for personalisation
A study from the University of Texas found that two key factors are preferred for personalised experiences: a desire for control and a desire for relevance. Those suggested items from Amazon and cues from Netflix start to make sense now!
Personalised and customisable videos stand out from everything else in our chaotic, disorganised lives. The video is for you and you own it, creating a sense of control. Consumers don’t have to shuffle and sort through thousands of bits of information with personalised videos. The video provides them with exactly the type of information they need, creating a sense of relevance.
Its Business 101
“Remember that a person’s name is, to that person, the sweetest and most important sound in any language”
The thought, time and effort taken to create a personalised video for your prospect or client matters to them. All of these factors show that you’re willing to go the extra mile and do more and go further than your competition.
Zilo would love to help you go further with your clients and prospects, let us help you!