Marketing
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SEO – Search Engine Optimization

Want to learn about search engine optimization marketing and how it works? We at Zilo have made it simple to teach you more about SEO. We explain the reasons why SEO for your business is a fundamental.

Some of the most common questions that we get from our clients here at Zilo is – What is SEO? How does it work? Does my business need SEO? For businesses that are just starting to build their website or going through a website redesign, search engine optimization or SEO can feel a bit intimidating.

Zilo is here for you every step of the way! Keep reading, we got you!

Search Engine Optimization – What it is and how does it work?

Search engine optimization (SEO) means growing the quality and quantity of web traffic through organic or “unpaid” traffic. Typing a query into a search engine, it searches through pages in its index and returns the most relevant results.

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 Appearing on the very top of the first search page is where you want to be!

Benefits of Organic Traffic

  • Cost – An obvious factor of organic traffic is the cost advantage it possesses. Applied SEO principles reduces the cost-per-click for organic search traffic to zero. Thus, giving you the upper hand over your competitors’ pay-per-click universe.
  • Credibility – one of the many reasons as to why we recommend and support organic traffic is credibility. Our design and online marketing team targets organic traffic solidifying your firm’s online presence and reputation.
  • Competition – An increased effort in improving your organic search traffic. The higher your website appears in search ranking, which results in pushing competitors further down SERP (search engine results page).

To understand the real meaning of SEO we’ve simplified each part:

  • Quality of traffic. You can attract many visitors around the world. However, Google tells them you’re a resource for Apple computers but you’re a farmer selling apples! That is not quality traffic. Instead, you want to attract visitors who are specifically interested in the products that you offer.
  • Quantity of traffic. You have your target market clicking through from those search engine results pages (SERPs). The more traffic the better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any kind of traffic that you don’t have to pay for.

Below is a chart of Google’s SEO ranking factors

Zilo Blog - SEO 2

Why does your business need SEO?

Your business needs SEO to take it to the next level. Here are 10 reasons why:

SEO strengthens Trust and Credibility

The purpose of SEO is to cement a solid foundation for an easy-to-use, beautifully designed website which is effortlessly discovered in searches thanks to its trust and credibility of the brand and its technical design. Developing a brand as an authority requires timeous work, effort, commitment and most importantly honesty. It also relies on offering a quality product or service that allows customers to learn to trust your brand over time

If You’re Not On Page 1 You’re Not In The Game

In the digital world if you’re not on page 1 you’re losing the organic search game. In a recent study, the first three organic search rankings result in nearly 40% of all click-throughs, while nearly 30% of all results on page 1 and 2 don’t get clicked on at all meaning two things only, you’re not on page 1 and users cannot find what they’re searching for.

Consumers research before making online purchases

Over 70% of all consumers research online companies before giving them their business. Based on these statistics, having a simple functional website just won’t cut it. You may have the best website on the Internet, but if potential clients can’t find you in the SERP (search engine results page) 90% chance you’ve already lost their business. A greater part of SEO is not only enhancing the visibility of your business, but also providing engaging content for your consumers.

Long Term Strategy

SEO can and most certainly does have a recognizable impact within the first year of actioning which to leads in a result lasting several years. The more time and effort committed to SEO the better the possibility of a website outshining and outlasting their competitors.

SEO Is Somewhat Cheap

The bitterness of poor quality remains long after the sweetness of lower price is forgotten. Spending on SEO is relatively cheaper than spending on other aspects of your business but results in amazing brand benefits which is crucial to any business. Not to be mistaken it is not a marketing cost but rather an investment. Good SEO integration and regular implementation will hold value for years to come.

Understanding SEO Allows You To Understand The Web Environment

Keeping in touch with SEO regularly allows you to be in the loop of the ever-changing World Wide Web environment. This is particularly good because it allows you to utilize new strategies to out-market and outsell your competitors.

Local SEO

Local SEO is beneficial for local traffic and customer engagements. It also enhances your digital property visibility in your area, effortlessly positioning clients within your grasp.

Organic Search

Organic search is most often the primary source of web traffic which plays a crucial part for business website performance. Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favour.

You’ll receive an impressive ROI

having a healthy budget and an on-going process will result in SEO will result in a fantastic return on investment BrightEdge says that over 40% of revenue is captured by organic traffic and you’d better optimize your website to maximize your organic searches. More than that 18% of local smartphone searches led to a purchase within a day. SEO can bring in about 15 times more clicks than PPC advertising, according to Spyfu, which goes to show that an investment in SEO is an investment in your business’ future.

Correct content

Displaying the right type of content will push your consumers right down the funnel which is exactly what we want as displayed in the picture below.

The Verdict

The bottom line of business is getting more clients to purchase your product. Stand out from your competitors and grow to a stage of being a household name. SEO is one of the tools required for this to happen. Search engine optimization helps gets clients to come to you when they are looking for your kind of product. So the real question is, Can your business afford to not have SEO?

Author

Khizar Sultan

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