The future of digital marketing? So, in the previous blog post, we discussed the effectiveness of personalised marketing and how it affects the experience felt by the consumer. Research, surveys and customer feedback has given positive reinforcement to the implementation of the marketing strategy. However, we made a BOLD claim in our last blog post […]
Personalised marketing is also known as one-to-one marketing is, as the name suggests, a completely customised form of marketing. Personalisation, specifically that of Personal Marketing harnesses the power of data captured from individual consumers and their buying behaviour. Your content is used to craft unique marketing experiences for targeted consumers, using data collected about them. […]
